The Foreign Trade Department of Shanghai Jinyou Enterprise Development Co., Ltd. appeared at Labelexpo Southeast Asia 2025 to accelerate the layout of the high-growth Southeast Asian market

In 2025, the foreign trade department team of Shanghai Jinyou Enterprise Development Co., Ltd. went to Southeast Asia and participated in the regional industry event held in Bangkok, Thailand - Labelexpo Southeast Asia 2025 (Southeast Asia International Label Printing Exhibition)。As one of the fastest-growing label and packaging professional exhibitions in the Asia-Pacific region, this exhibition attracted industry experts, brands, material suppliers and equipment manufacturers from ASEAN countries such as Thailand, Vietnam, Indonesia, Malaysia, and the Philippines, as well as China, Japan, Europe and the United States, and focused on displaying cutting-edge technologies and market trends such as digital label printing, smart packaging, environmentally friendly material applications, and flexible production solutions.。

This exhibition is a key measure for Shanghai Jinyou to deeply explore the high-potential market in Southeast Asia and enhance regional brand influence.。During the exhibition, the company's foreign trade team conducted in-depth exchanges with a number of local and international companies. Focusing on the label needs of terminal industries such as food and beverages, daily chemicals, and pharmaceuticals, they conducted fruitful cooperation discussions on topics such as cost-effective label manufacturing, rapid proofing response, green compliance, and intelligent upgrades.。The team focused on demonstrating the company's mature solutions in water-based environmentally friendly inks, degradable surface materials, high-precision flexographic printing and semi-automatic/fully-automatic die-cutting systems, fully demonstrating Jinyou's comprehensive advantages in product quality stability, delivery efficiency and cost control.。

At the booth, Jinyou particularly focused on the two major directions of "economical environmental labels" and "lightweight smart labels". Through physical samples, application scenario demonstrations and multi-lingual technical explanations, Jinyou intuitively presented to Southeast Asian customers its green label solutions that meet local environmental regulations (such as Thailand's TISI and Indonesia's SNI), as well as low-cost RFID/NFC label technology suitable for anti-counterfeiting, traceability and interactive marketing of FMCG.。These innovative achievements are highly in line with the Southeast Asian market's composite demand for "high cost performance + sustainability + digitalization" and have attracted great attention from many buyers and brands.。

In addition, the team also actively participated in a number of regional market forums held at the same time as the exhibition, including special seminars such as "Growth Opportunities in the ASEAN Label Market" and "Sustainable Development Paths of Packaging in Southeast Asia" to gain an in-depth understanding of the differences between countries in labeling regulations, consumption habits and supply chain localization.。Through in-depth interactions with local peers and end users, Jinyou further refined customized service strategies for different national markets, laying the foundation for the subsequent establishment of regional warehousing, technical support and joint development mechanisms.。

The successful participation in Labelexpo Southeast Asia 2025 not only significantly enhanced Shanghai Jinyou's brand awareness in the ASEAN region, but also injected new momentum into its construction of a "China Intelligent Manufacturing + Local Service" two-wheel drive model。Members of the Ministry of Foreign Trade said that in the future, they will continue to delve into the Southeast Asian market, closely track regional policies and consumption trends, and are committed to providing customers with more efficient, environmentally friendly, intelligent and cost-competitive one-stop labeling solutions.。

As the internationalization strategy advances in depth to emerging markets, Shanghai Jinyou is steadily moving towards the high value of the global label industry with agile response, technological innovation and localized cooperation as its core.。